- Prof dr sc Sava Bogdanović, dekan Visoke škole Agora
It is nice to work in a public sector ...
… such as education, and – horribly difficult. After several decades of actively working in education, I can be trusted. Nothing has changed in the last few years in the so called private education neither. In it, I am equally surviving the beautiful curse of the educational profession, in the 'company' of another beautiful curse – 'The Experience of the Fall of Icarus!'' by the sculptor Milena Lah, which fell in the Agora atrium in order to permanently witness the myth of the human rise and fall – horribly beautiful human journey through life …
It is well known that the 'promise, the big promise is the soul of advertising'. Also, it is well known that market communication is communication with a hidden interest – to sell products or services. It is therefore well known that what we deal with here is the professional temptation, the basic professional tension that hides in the fact that a potential customers look for information in order to choose while the potential sellers try to lure them into buying in order to sell. The professional reputation and respect, professional autonomy, and, finally – social status of the future market communication professionals – depends on the way how they deal with this basic professional temptation. And, finally, the old thesis that 'the managers are born' has been successfully replaced by a new one that 'management is being learnt.' Similar is with the creativity: 'creatives are born', but the innovation of each of them can be significantly improved by learning. We offer a unique opportunity to combine these two processes in our undergraduate professional study programmes of market communication management and market communication design, and in our graduate professional study programme of creative market communication management, during which students will gain valuable experience of 'sailing' through the archipelago of creative industries such as market communications. So, let us sail together because – 'we have to sail'!
